Course curriculum

  • 1

    Welcome

    • Syllabus

    • Welcome to Blog Magic

    • Some Assumptions & Expectations

    • SOS & Q&A

    • Quick Contact Information

  • 2

    Module 1 - Your Foundation 1

    • Your Why

    • Your Why Worksheet

    • Be Consistent

    • Be Unique

    • Let's Do Some Lurking!

    • Creative Analysis Worksheet

    • Who Are You Writing For?

    • Identifying Your Audience Workbook

    • Action Points

    • Quick Wins Checklist

  • 3

    Module 2 - Your Foundation 2

    • What's A Blog?

    • Blog vs Website?

    • Search Engines Love Blogs

    • The Anatomy Of A Blog

    • The Anatomy Of A Post

    • Categories vs Tags

    • Categories vs Tags Reminder

    • Permalinks

    • Action Points

    • Quick Wins Checklist

  • 4

    Module 3 - Your Platform 1

    • Your Platform

    • Your Domain

    • Bonus Points!

    • Using GoDaddy To Register Your Domain

    • Step By Step Domain Registration

    • Hosted vs Self-Hosted

    • Hosted vs Self-Hosted Pros & Cons

    • Hosted Blogs

    • Setting Up Your Wordpress.com Blog

    • Wordpress.com Step By Step

    • Setting Up Your Squarespace Blog

    • Squarespace Step By Step

    • And What About Wix?

    • Wix Step By Step

    • Self-Hosting Your Blog

    • Your Dashboard

    • A Look Behind The Scenes

    • Action Points

    • Quick Wins Checklist

  • 5

    Q&A 1

    • Q&A

  • 6

    Module 4 - Your Platform 2

    • Adding Content To Your Blog

    • Page vs Post

    • Adding A Page To Your Blog (Wordpress)

    • Adding A Post To Your Blog (Wordpress)

    • Adding Links To Your Post (Wordpress)

    • Adding Images To Your Post (Wordpress)

    • Search Engine Optimisation Opportunities

    • SEO Opportunities Checklist

    • Scheduling Your Post (Wordpress)

    • Managing Menus (Wordpress)

    • Action Points

    • Quick Wins

  • 7

    Bonus: Pages, Posts & Menus in Squarespace

    • Editing Using Squarespace

    • Pages & Menus In Squarespace

    • Posts In Squarespace

    • Adding Images Etc In Squarespace

    • Publishing Options In Squarespace

    • Action Points

    • Quick Wins

  • 8

    Q&A 2

    • Q&A

  • 9

    Module 5 - Your Content 1

    • Your Content

    • What Makes Good Content?

    • Voice vs Tone

    • Writing To Persuade

    • Openers & Closers

    • Crafting A Blog Post Checklist

    • Your Content Generator

    • Your Content Generator

    • Your Content Generator - Expandable Version

    • Brain Dump

    • Ask Your Audience

    • Celebrate The Holidays

    • Go To Google

    • Inspire, Educate, Entertain Or Engage

    • Some Blogger Tips

    • Action Points

    • Quick Wins Checklist

  • 10

    Module 6 - Your Content 2

    • Just Start Writing!

    • Your Image Content

    • Your Content Bank

    • Image Tips

    • Search Engine Optimisation

    • What Are Keywords?

    • Keyword Research

    • Longtail Keywords

    • Keyword Research Tools

    • Your Keyword List Builder

    • Basic Keyword Rules

    • Copy of SEO Opportunities Checklist

    • Where To Use Keywords

    • Recurring Content

    • Make It Evergreen

    • Action Points

    • Quick Wins Checklist

  • 11

    Q&A 3

    • Q&A

  • 12

    Module 7 - Your Growth 1

    • Good Enough Content Is King

    • Schedule Your Content For Consistency

    • SEO (Again!)

    • Blogging Doesn't Stop At Publish

    • Native Content For Instagram vs Facebook

    • Paid Posts

    • Forum Fishing

    • Building Networks

    • Your Email List

    • Action Points

    • Quick Wins Checklist

  • 13

    Module 8 - Your Growth 2

    • Measuring Your Success

    • Google Analytics

    • Making Money From Your Blog

    • Ideas For Making Money From Your Blog

    • Self Hosted Advertising

    • Affiliate Marketing

    • On Your Terms

    • Not All Blogs Have To Be Written Down

    • Action Points

    • Quick Wins Checklist

  • 14

    Q&A 4

    • Q&A

  • 15

    Closing

    • To Close

    • Blog Magic Checklist

    • Thank You