Course curriculum

  • 1

    Welcome

    • Your Syllabus

    • Welcome to Insta Alchemy

    • Some Assumptions

    • Explore Your Dashboard

    • SOS & Questions

    • Quick Contact Info

    • A Mindset Refresh
  • 2

    Module 1: Your Foundation

    • Your Foundation

    • Enabling Access to Instagram's Pro Features

    • Switching To A Pro Account

    • Identifying Your Audience

    • A Research Tip

    • Identifying Your Audience Workbook

    • An Attractive Profile Picture

    • Optimising Your Profile For Search

    • Using Your Bio To Attract Your Clients

    • Enhancing Your Links

    • Link In Bio Apps To Explore

    • Your Action Points

    • Quick Wins Checklist
  • 3

    Module 2: Your Community

    • Your Community

    • Separating Your Scrolling

    • Don't Be Tempted To Cut Corners

    • Finding Accounts To Follow

    • Finding Accounts To Follow

    • When You Want To Unfollow

    • Engagement Is Your Goal

    • Daily Engagement Challenge Workbook

    • Encouraging Others To Follow You

    • Don't Post & Run

    • Saved Responses For Direct Messaging

    • Joining an Instagram Pod

    • Your Action Points

    • Quick Wins Checklist

  • 4

    Week 1 Q&A

    • Your Questions

  • 5

    Module 3: Your Content

    • Define Your Business Personality

    • Sharing Content On Instagram

    • Why Does Your Content Matter?

    • What Makes Good Creative?

    • Content Analysis Workbook

    • Gathering Images

    • Basic Tips For Shooting On Iphone

    • Editing Your Images

    • Image Editing Apps To Explore

    • Exploring Popular Types Of Image Content

    • Popular Post Imagery Workbook

    • Creating A Content Bank

    • Using Canva To Create Text Based Content

    • Instagram Insights

    • Insights Tracker

    • Your Action Points

    • Quick Wins Checklist
  • 6

    Module 4: Your Grid

    • Your Grid

    • Posting To Your Grid

    • Crafting Captions

    • Crafting Captions Checklist

    • FORMATTING NEWS!

    • Saves - A Call To Action That You Might Like To Try

    • Tagging To Build Connections

    • Hashtags

    • How To Use Hashtags

    • Finding Hashtags To Use

    • To Get You Started... Popular Types Of Hashtags

    • Hashtag Strategy

    • Hashtag Strategy Instructions

    • Hashtag Strategy Worksheet

    • Where To Put Your Hashtags

    • Hashtags To Avoid

    • Hashtag Insights

    • How Often To Post

    • Scheduling Your Posts

    • Scheduling Apps To Try

    • Action Points

    • Quick Wins Checklist
  • 7

    Week 2 Q&A

    • Your Questions

    • A Hashtag Hack
  • 8

    Module 5: Your Stories

    • A Recap

    • Instagram Stories

    • A Quick Walk Through Stories

    • Sharing Through Stories

    • Sharing Through Stories Reference Sheet

    • Staying Consistent

    • Posting To Stories 1

    • Posting To Stories 2

    • CutStory

    • Types Of Stickers

    • Stickers For Visibility

    • Stickers For Engagement

    • Ask Me Any Question Hack

    • Linking From Your Stories

    • Highlights

    • Stories Insights

    • Instagram Lives

    • Tips For Going Live

    • Quick Wins Checklist
  • 9

    Module 6: Your Reels, IGTV & Guides

    • Be An Early Adopter

    • Reels

    • How To Create A Reel

    • A Walk Through Creating A Reel

    • Music Hacks

    • Remix For Reels

    • Reels - Creating Content That Resonates

    • Reels - Showcasing Products

    • Insights For Reels

    • IGTV

    • What To Post To IGTV

    • How To Post To IGTV

    • A Walk Through Posting To IGTV

    • Instagram Lives

    • How To Do A Series

    • IGTV Insights

    • Instagram Guides

    • Creating Guides For Your Business

    • Creating Guides With Posts, Places & Products

    • A Walk Through Creating A Guide

    • Action Points

    • Quick Wins

  • 10

    Week 3 Q&A

    • Your Questions

    • Giant Square

    • Two Easy Ways To Add Captions
  • 11

    Module 7: Your Shop

    • Instagram Shopping

    • Instagram Shop Tab

    • Setting Up Your Instagram Shop

    • Are You Eligible For Instagram Shopping?

    • Setting Up Instagram Shopping

    • Connecting Your Facebook Page

    • Submitting Your Account For Review

    • Adding Products To Your Shop

    • A Walk Through Your Shop

    • What Happens Next?

    • Tagging Products in Your Grid, Stories, Reels & IGTV

    • Product Guides

    • Action Points

    • Quick Wins

  • 12

    Module 8: Your Ads

    • Your Ads

    • How Much Do Instagram Ads Cost?

    • Types Of Instagram Ad

    • Ad Types Ready Reckoner

    • Creating An Ad From An Existing Post

    • Connecting Your Facebook Page

    • Creating An Ad In Facebook Ads Manager

    • Targeting Your Ads

    • Your Ad Audiences

    • Tips For Effective Instagram Ads

    • Ad Insights

    • Testing Your Ads

    • Testing Your Ads Workbook

    • Testing Your Ads Excel Sheet

    • Action Points

    • Quick Wins
  • 13

    Week 4 Q & A

    • Your Questions
  • 14

    Your Content Plan

    • A Consistent Forward Strategy

    • Your Content Generator

    • A Brain Dump

    • Happy Holidays

    • Ask Your Audience

    • (Don't) Copy Your Competitors

    • If In Doubt, Google It

    • Inspire, Educate, Entertain or Engage

    • Content Generator Example

    • Content Generator Download

    • User Generated Content

    • Working With Influencers

    • Your Content Plan

    • Content Plan Example

    • Content Plan Download

    • Thank You

    • Congratulations!