Course curriculum
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1
Welcome
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Your Syllabus
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Welcome to Insta Alchemy
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Some Assumptions
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Explore Your Dashboard
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SOS & Questions
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Quick Contact Info
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A Mindset Refresh
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2
Module 1: Your Foundation
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Your Foundation
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Enabling Access to Instagram's Pro Features
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Switching To A Pro Account
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Identifying Your Audience
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A Research Tip
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Identifying Your Audience Workbook
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An Attractive Profile Picture
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Optimising Your Profile For Search
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Using Your Bio To Attract Your Clients
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Enhancing Your Links
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Link In Bio Apps To Explore
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Your Action Points
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Quick Wins Checklist
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3
Module 2: Your Community
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Your Community
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Separating Your Scrolling
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Don't Be Tempted To Cut Corners
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Finding Accounts To Follow
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Finding Accounts To Follow
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When You Want To Unfollow
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Engagement Is Your Goal
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Daily Engagement Challenge Workbook
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Encouraging Others To Follow You
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Don't Post & Run
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Saved Responses For Direct Messaging
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Joining an Instagram Pod
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Your Action Points
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Quick Wins Checklist
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4
Week 1 Q&A
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Your Questions
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5
Module 3: Your Content
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Define Your Business Personality
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Sharing Content On Instagram
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Why Does Your Content Matter?
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What Makes Good Creative?
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Content Analysis Workbook
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Gathering Images
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Basic Tips For Shooting On Iphone
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Editing Your Images
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Image Editing Apps To Explore
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Exploring Popular Types Of Image Content
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Popular Post Imagery Workbook
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Creating A Content Bank
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Using Canva To Create Text Based Content
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Instagram Insights
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Insights Tracker
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Your Action Points
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Quick Wins Checklist
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6
Module 4: Your Grid
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Your Grid
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Posting To Your Grid
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Crafting Captions
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Crafting Captions Checklist
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FORMATTING NEWS!
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Saves - A Call To Action That You Might Like To Try
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Tagging To Build Connections
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Hashtags
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How To Use Hashtags
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Finding Hashtags To Use
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To Get You Started... Popular Types Of Hashtags
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Hashtag Strategy
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Hashtag Strategy Instructions
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Hashtag Strategy Worksheet
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Where To Put Your Hashtags
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Hashtags To Avoid
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Hashtag Insights
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How Often To Post
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Scheduling Your Posts
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Scheduling Apps To Try
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Action Points
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Quick Wins Checklist
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7
Week 2 Q&A
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Your Questions
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A Hashtag Hack
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8
Module 5: Your Stories
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A Recap
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Instagram Stories
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A Quick Walk Through Stories
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Sharing Through Stories
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Sharing Through Stories Reference Sheet
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Staying Consistent
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Posting To Stories 1
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Posting To Stories 2
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CutStory
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Types Of Stickers
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Stickers For Visibility
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Stickers For Engagement
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Ask Me Any Question Hack
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Linking From Your Stories
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Highlights
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Stories Insights
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Instagram Lives
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Tips For Going Live
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Quick Wins Checklist
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9
Module 6: Your Reels, IGTV & Guides
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Be An Early Adopter
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Reels
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How To Create A Reel
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A Walk Through Creating A Reel
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Music Hacks
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Remix For Reels
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Reels - Creating Content That Resonates
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Reels - Showcasing Products
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Insights For Reels
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IGTV
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What To Post To IGTV
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How To Post To IGTV
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A Walk Through Posting To IGTV
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Instagram Lives
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How To Do A Series
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IGTV Insights
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Instagram Guides
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Creating Guides For Your Business
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Creating Guides With Posts, Places & Products
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A Walk Through Creating A Guide
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Action Points
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Quick Wins
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10
Week 3 Q&A
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Your Questions
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Giant Square
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Two Easy Ways To Add Captions
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11
Module 7: Your Shop
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Instagram Shopping
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Instagram Shop Tab
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Setting Up Your Instagram Shop
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Are You Eligible For Instagram Shopping?
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Setting Up Instagram Shopping
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Connecting Your Facebook Page
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Submitting Your Account For Review
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Adding Products To Your Shop
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A Walk Through Your Shop
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What Happens Next?
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Tagging Products in Your Grid, Stories, Reels & IGTV
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Product Guides
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Action Points
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Quick Wins
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12
Module 8: Your Ads
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Your Ads
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How Much Do Instagram Ads Cost?
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Types Of Instagram Ad
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Ad Types Ready Reckoner
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Creating An Ad From An Existing Post
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Connecting Your Facebook Page
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Creating An Ad In Facebook Ads Manager
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Targeting Your Ads
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Your Ad Audiences
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Tips For Effective Instagram Ads
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Ad Insights
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Testing Your Ads
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Testing Your Ads Workbook
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Testing Your Ads Excel Sheet
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Action Points
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Quick Wins
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13
Week 4 Q & A
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Your Questions
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14
Your Content Plan
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Your Content Plan
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